A recap of the last three months - Commercials, workshops and fashion

Finally, it's time for some blogging again! I have had so much to do in the past months. The blog became my absolute last priority. Much has happened lately with various projects, workshops, three exams, work and the holidays. I think this summary must be divided into several parts, as there is too much for me to write about in just one post. I don't want you to get bored! 

In October / November, we had a number of tasks involving advertising. The very first advertising assignment we got was an optional one. It could be for anything. With or without text. I had an idea for a commercial poster, but I didn't have the time to finish it and sending it off to my teacher before the deadline. So I didn't get any feedback for this one.

My idea was having blood in this picture and making it sort of brutal, but funny. Of course not real blood, but ketchup or tomato sauce or something. And if you do all this, what can you advertise for? Well, you can make a commercial for tomato soup!


The brand I chose is an American brand and it can not be bought in a regular grocery store in Norway. So I had to "cheat" a little bit. The idea was using a tin can. Usually in Norway tomato soup comes in bags as powder you mix with water. We don't eat soup out of a can. Therefore, I decided to use an American brand. I got a tin can from the store that contained chopped tomatoes. I ripped off the patch that was originally on the can and photographed it without any kind of label. And afterwards (in post-production), I found a picture of the logo of the tomato soup I wanted to use, and photoshopped it onto the can. The model I used is a boy from my class. Thank you, Tom! It is not always easy to find models who would like to do things like playing dead for a picture.

It was a soup to die for! Here is the picture:

It is fun to look at it now, almost three months later. I would of done it a bit different today, I guess. But I still like it. I do not know where you should place the text of an advertisement, or what kind of text it should have, but in this assignment it is really mostly about the image itself.

The next project we had was creating an advertisement for alcohol. It could be for any brand of wine, beer, spirits, etc. I chose to use a Hungarian brand this time, since I am originally from Hungary. You can read more about this liqueur here: http://en.wikipedia.org/wiki/Unicum
"This super bitter, bold taste herbal liqueur is mainly consumed as an apfertif before meals or a digestif after meals." - Wikipedia. 

The only problem was that I did not get hold of a bottle of this specific liquor. I had to "cheat" again. Did about the same thing as last time, only that this time the model was holding a lens bag, and not a tin can. I photoshopped the bottle afterwards.

My original idea was to play on the positivity that this brand is using as a campain nowadays. Their "be positive" attitude was something I wanted to capture by letting the model's hair stand up and some of the hairlocks to form a plus. It didn't end up quite as I planned, and I was not too happy when I did the first retouch. Therefore, I used a different picture. You can see the picture I choose to hand in here:

During the holidays I had some free time on my hands, so I decided to try to photoshop this picture again.  

I also had some extra pictures from this shoot that I thought were good, but for this project I already had a photo. So I tried to crop some of these extra shots into regular portaits. Here is one in black and white and one in color. 

This color photo is more of a beauty picture because the model's skin and hair is retouched in a special way, with a new technique I learned just before Christmas. It is a very finicky technique, and I actually used a whole day retouching this picture in Photoshop. The reason for this is because I zoomed the photo all the way in until I saw the pixels. I painted/brightened/darkened all of the pixels that were "spots" and "lines" in the face. The shadows on her cheek for example is applied in Photoshop with this technique.  It was a valuable experience doing all this finicky retouching. I should definitely do it more often, so I'll use less time on beauty retouching. The lighting was not all that exciting in this photoshoot. The purpose was to light for an alchol commercial, and not for a compelling portrait. But I still think that there were some good photos taken at this shoot. 

We also had a commercial workshop just before Christmas at school. We were divided into groups and given projects we had to do in a week. This workshop collided with another project that we had to complete almost at the same as the workshop. Will tell you more about that later.  

So we got an advertising assignment that we had to solve together. I teamed up with my friend Glenn (check his facebook page "Photographer Lucido Cutamora").  https://www.facebook.com/pages/Photographer-Lucido-Cutamora/167673816607829 


We had to do a perfume commercial, without a perfume bottle, without text and without logo. Only a photograph that could sell a perfume. 


In the beginning I could imagine a healthy girl jogging as an idea. Maybe some happy colors and urban backround. A bit like Puma's commercials. But then we thought it'd be cool to try something darker. A bit like Nike. My idea was to do something sporty. A sporty fragrance. So we talked about making a sporty and tough but yet feminine commercial. We wanted to have muscles that shines, urban environment, and colors like in the movie '300'.http://www.imdb.com/media/rm2839449344/tt0416449

Since we were not allowed to use an already existing perfume, we were free to choose it all. Model, location, style, everything. We got some hairdressing help from a very nice girl called Mai. The model we used, Emmelie, was a sporty and lovely girl. For the post-production, we got some tips and pointers from Glenn's brother, Dennis. Here is the result:

 "No matter where you run, you leave a trail of your scent." 

We dropped the dark style and instead we went for a fresh, sparkling look. And as you can see there are goats, palm trees, mountains, city and sea. Cause wherever you run, you leave your scent behind you, right? It was a fun project, and it was fun to work with Glenn. 

As I mentioned earlier, we had another project almost at the same time as the workshop. It was a fashion project that we had to do connected with a fashion workshop around November. I did this project with my friend Cecilia Månsson (check out her blog) http://ceciliamansson.blogspot.com/.

The location was inside and outside a garage at Nydalen in Oslo. The theme of this shoot was "French New Wave". We had an amazing team: stylists Lise Petersen and Isabel Solér , MUA and hair Malin Pousette, assistant Peter, and models Marianne, Elise and Tibor from Pholk model agency. 

French New Wave, or La Nouvelle Vague in French, is a genre in French cinema from the 50s and 60s.



Here are some of the photos we used as inspiration in addition to watch movies. 

  





 And here are some of the photos I took for the series:

The five other images of this series were photographed by Cecilia, and you can probably see them later when she posts them on her blog. We presented all the pictures of our French New Wave series to our guest lecturer, and we got good feedback from him. The project was truly a learning experience. It was our first major production, and it is always a challenge when you do not have the money to pay for anything. Everybody worked for free and did their best. It was a good atmosphere throughout the day. We couldn't be happier! 

And I must say that I liked fashion photography. I had some negative thoughts about it first when we started out with the fashion workshop, but eventually it became more interesting. Do not know why, but I think I'm bitten by the bug (Norwegian saying)! It means I like it. Looking forward to making more exciting projects!

 

At least but not last, I wanna show you something I made today. Do not know if it's a bad picture or not, but at least I had fun making it. It will perhaps be used for a web page as a wallpaper, but it is not decided yet. 

 

 

 

 

 

In my next post I'll show some of the photos I took for one of my exams and maybe some pictures that are inspired by nature. Stay tuned! 

Colors and personal project

A few hectic weeks have passed, and new experiences have enriched my life. Last week I had to finish a project that I had about colors. We had to submit portraits incorporating complementary and adjacent/analogous colors. This means I had to use colors to create harmony, even if they are not next to each other on the color wheel and color combinations which blend well together and are close to each other in the color wheel.  

We could use makeup, clothing, environment, objects, etc. to create these effects. I also used Photoshop to achieve the desired result. One must be allowed to cheat a little sometimes. And my teacher thought it was okay, so I thought it was okay too. 

The first picture is definitely my favorite. I was so happy when I saw that it worked out this way. Currently this is also the front page of my new portfolio (printed version) that I have been working on over the past days. I'll tell you some more about this portfolio thing a little later. 

Anyway, as I was saying, this is my favorite. My teacher liked it too, and that made me even happier. To see how the color wheel looks like, you can click here: http://en.wikipedia.org/wiki/Complementary_color

I am also happy with the other images. We had a fun shoot with a lot of 80s music to set the mood. My model, Cecilia, and I chose to do a 80s theme for the images. Much dancing and head banging made the shoot a lot more fun, and there was a lot of laughter in the studio. Here's the rest of the photos. 

 


We wanted the last picture to be in brown tones, and the theme was Earth/soil/natural. We even used a fan, to create wind. Haha, how silly. But I think it worked out pretty good. Here is a different version of picture number three, with a more powdery look. 

 
I have also during these past weeks been working on a special and a bit different project. It is for a class at school called 'Portfolio Development'. I've had this class before, but with another teacher. This "new" teacher (he is new to me, but he has been working at school for some years) is a very talented photographer, and I look forward to learning more from him. This particular project is our personal project. The first day we had class with this teacher, we got half an hour to decide what we would do as a personal project. We did not get a theme, description or any limitations or guidelines at all. We could choose whatever we wanted to do, and that was quite scary to be honest, but also exciting. I do not know exactly what I was thinking about or how I was thinking, but somehow I chose to be inspired by art - to be more precise, the art of Manet. I wanted to recreate the feeling and looks of the people Manet painted in his pictures. 

If you have no clue on who this Manet guy is: http://en.wikipedia.org/wiki/%C3%89douard_Manet 

We all had to tell each other what we had chosen as our personal project. When it was my turn, I was really quite proud to tell everyone about my theme. But my teacher changed that fast. He said that it would be difficult to achieve, and then he asked if I was sure about my decision. And I replied that I was sure. But in that moment I felt that I had made ​​a fool of myself. Could it really be that hard? He said that the Impressionists, like Manet, created light in their paintings in a very special way - and I had to take take into account. Wow! How on earth would I make that happen? I'm so new on this whole light thing. Alright, now there's no turning back. I have to make it happen! 


So, to make a long story short, I borrowed books on Manet and tried to study the light in every painting. I read about him in various encyclopedias and on the net and tried to understand how he painted his pictures. I went on an inspection and took photos of different locations to create my personal mood board. I experimented with outdoor lights, incandescent and colors. I tried out editing methods to get the right Manet-style. 

A week ago, I had a shoot with two girls in an apartment with big windows, afternoon sun and old furniture. It was very nice to get out of the studio, and to go to a location instead. I had a little trouble with the lamps that I was gonna use. Firstly, I could not use the two lamps I had booked for the shoot. They were destroyed. Instead I had to use one lamp with an umbrella and my sb 900 flash. Secondly, I didn't have a cable to connect with the unit so that it could use the electricity in the house. I had to use batteries. There were two of them, but they got discharged very quickly. So at the end of the shoot, I used only my flash. The plan was to use multiple light sources, in order to regulate the force relative to the amount of daylight coming in (as long as we had daylight. It was dark after a while). But even though it didn't go according to the plan, I was very pleased with the shoot. And I was fortunate enough to have my father-in-law with me that day. I could not have done it without him. 

Here are the pictures. 

 

These are the pictures I have been chosen and edited until now. I have not received any feedback from my teacher, because he had to cancel the class we were suppose to have last week. Hope he likes them. I am satisfied with the result. I also learned very much from this experience, like all the preparations for the shoot, the shoot itself and the postproduction. For instance I have used new editing methods that I have not known about before. So that was cool. 

I've also been printing a lot the last few days, so I could have printed images in my new portfolio. I had to buy an old-fashioned portfolio, a real one. From now on, it is not enough with showing my photos on a screen. Every week or so I have to print out the photos that I think works well, and keep on building it. The problem is that I do not really know what genre I should focus on. For the time being the portfolio has no flow. There is a little of this and a little of that. I personally feel that it doesn't represent me. I do not know what I want as a photographer. So that is something I have to work on. I plan to experiment more with advertising and commercial. Maybe that's what I should pursue. I really don't know. I am confused. My portfolio teacher thinks I should focus on conceptual photography. Maybe... 


And as if this post is not long enough, I totally forgot about my phobia/nightmare photos. A few weeks ago, I had a task that was about dreams. It could be pictures of good dreams, bad dreams, fantasies, fears or phobias. Here are my pictures.

I was not satisfied with the first picture, but the second one was better in my opinion. I got good feedback for that one. I will not go into detail about my dreams, fantasies, fears or phobias, but I guess it's pretty obvious what I do not like. This was one of the hardest tasks I've ever had, and I think it was tough to get the two images. But it is a very exciting topic, and I will definitely work more with it later in my spare time (whenever that will happen).

I have also begun to experiment with video. I am going to shoot a music video sometime after Christmas, and I need a band or an artist who is keen on getting a free music video. If you know anybody who does, please contact me. 


Next time you'll hopefully see some good commercial photography.


Stay tuned! 

Forms and shapes!

Last week we learned about shapes and forms that you can use in an image. The expression of the image changes when you use a certain form, shape, pattern etc. There is much you can use in an image. Diagonal, vertical, horizontal, and curved lines can create different moods. A triangle pointing up, has a more harmonious expression, than a triangle pointing downward. At the same time circular composition gives a sense of harmony and an intact emotion. The circle is a universal symbol for unity. 


There are many symbols and elements used in photography. I will not go any further into all of these, but however, if you are interested, there is a book by David Präkel called "Basic Photography: Composition." It's a simple but great book to have, if you want to take pictures. 

So here are some of my pictures.

  

I got really good feedback for the last picture from my teacher. We both agreed that she looked like a mermaid, and that the silhouette of the body worked out pretty good and that the hands looked very nice. I was supposed to have submitted all the images in black and white (I didn't know this). I'm very fond of colors, and that's why I haven't changed them. 

Often I find it difficult to crop of the image when editing. I've told you earlier that I'm a sucker for the Rule of Thirds, but sometimes it just doesn't work. It's not always easy to say what is correct and what is wrong. You just gotta trust your guts... or eyes, or whatever.


This week is filled with new projects. I'm gonna experiment more with light, and try out more lamps (I've mostly used two). We were also told to choose a personal project within half an hour, and say it out loud to everyone afterwards. I got an idea I thought was good, but eventually I realized that I had dug myself a deep grave. And now I am not allowed to change my mind. I've no idea how I'm gonna make it happen! I will also experiment with colors (yey, colors!) and try to find colors that complement each other and colors that provide contrast in an image. It will be exciting!

Here is one of the test shots for this shoot. I liked it so much, I thought I would share it with you!  


Thanks for dropping by! 


PS: Unless you have already seen this, check out my Behance page: http://www.behance.net/gallery/Monica-Tormassy-Pictures-on-tour/2023361#.Tlc2_BFckps.twitter